He’s
knowledgeable, witty, articulate and has the Midas Touch. Karan Johar has
donned many hats and most of his ventures have been successful. At the recent launch
of the “Tayaani Fine Jewellery” collection and online portal announcement, KJo
was a delight to watch and hear. Believe me, this man surely knows fashion and
what sells.
Coming
on board as a partner and lending his name to this brand of fine jewellery
speaks volumes about the quality standards, the fashion trends and the
offerings which this new range has to offer.
What
needs to be spoken about is Shravan Satyani. A soft-spoken gentleman who was
quite comfortable in maintaining a back seat and not hogging the limelight. it
shows the confidence of an entrepreneur who trusts his partner Karan Johar and
obviously the high-end quality and business lineage he is coming from.
Apparently Shravan Satyani
of Satyani first approached Karan Johar to discuss creating a line of bridal
jewellery inspired by his unique brand of cinema and the many iconic looks they
have spawned. However, Karan believed that what the Indian woman really needs
is a fast-fashion equivalent of jewellery. This trendy Jewellery is traditional
yet modern, Indian yet international, and designed for everyday wear, not just
for special occasions. Such a brilliant
idea of making affordable Polki jewellery for the women of today, especially
pieces which are wearable even during your office time is a unique concept.
The event was anchored by
style icon Neha Dhupia who looked stunning in her white outfit. She carried the
neck piece and the two bold polka studded bangles with much elan. An afternoon
surely to remember!
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