There
are some interviews that set your mind ticking, thinking and force you to
change your mind-set. This one is just all of this and much more. Speaking to Aryeman was a power-packed,
punch-loaded and invigorating experience. He has the makings of a power-house and
has had success stories in all the ventures he has taken up.
Besides
being an author, influencer, media monkey, Aryeman has also dabbled with making
short films for international film festivals, is an inspirational coach and
also a meme maker. He has tasted success in all his projects and one of the few
who claimed that ‘2020 was the most fruitful year’ for him. Without much ado,
we leave you to revamp your lives, pick up the nuggets of wisdom from his
mind-blowing revelations.
The interview:
Can you tell us a little bit about how you
got started and attained the position of an influencer?
I
have been a media monkey most of my life. Writing wasn’t just a passion for me
but a way of life. I always believe that one must be vocal about one's feelings,
thoughts and that’s where the ‘reviewer’ side of me shines strongly. Being part
of the entertainment world, I realized that my voice was being submerged by the
publications that I worked for and the choice of critical writing had
constraints.
I
progressed (yes, I consider it as a progression) towards blogging and being my
own Boss. This created wonders for my persona, people loved looking at things
differently. Influencing didn’t happen by chance for me, I always create
opportunities and this led me to start charging for some of the reviews and event
attendance invites I got. Today, I have branched out as an author too, which
elevates my influencer position.
How important is authenticity to your
review when it comes to influencer marketing? How do you maintain your
authentic voice, viewpoints and recommendations on your social media while
still partnering with brands?
The
famous saying, ‘Jo dar gaya, samjho mar gaya’ holds validity for me. I have
believed in calling a spade a spade, it’s just that I have matured and toned my
reviews with experience. For me, the sanctity of truth holds prominence and
that’s what interests my readers. Maintaining a balance with the brand ideology
is important and brands who insists on reading what will go out on social media
upfront are shunned by me.
Click HERE for more
interesting Social Media stories
Have there been any brands or promotions
you have refused since you didn’t believe in them?
There
have been some funny and vague collabs that have come my way. The modus
operandi here has been to quote a high price which at times the brand did agree
on. Fortunately despite all my conditions being met, the brand accepted the
critical reviews as constructed feedback. What followed next was being offered
to be a script consultant for the future web series. So technically, I learnt
that being critical has its positives if your judgmental ideas and creative
instincts are strong to create opportunities.
How do you plan the brand promotion in case
of collaborations? What is the modus operandi you follow?
Most
times, the brand PR aren’t aware of the hidden USP’s with the brand. My task is
to revolutionize some plus points which have strong sales elements attached to
it. After all, the product has to sell and not just get ‘pod-based likes’ from
fellow bloggers. My modus operandi is to provoke the online buying and spending
capacity target audience.
Do you take advance part-payments before
you start creating content for a brand? How do you safeguard your payments? Any
cases where you haven’t been paid your dues?
Fortunately,
I take few campaigns which I believe will go well with the image I want for
myself. I would rather not do a campaign where there is long, stretched payment
plan. Yes, I have been asking for advance payments and make my terms clear to
the brand PR. They may opt for low-cost or free collab influencers, it doesn’t
really bother me. Direct deals with the brands is always better since they are
on the same page as you are. It always been my way or you can take the highway.
Read more
in Social Media Influencing Tips:
What platform, besides Instagram, do you
think will be big in influencer marketing for 2021?
Instagram,
Facebook and Quora will continue to rule the roost, no matter how many short
video apps are introduced. I focus on Facebook majorly since I have innumerable
Facebook pages, accounts and groups which have high engagements and audience
reach. These are under generic names and only my regular brands are aware of
the mileage and noticeability they get. For most collabs, I offer a 360 degree campaign for the brand and not just limit it to my Instagram profile. For me, influencing is a like a
high-octane drug and the power of the written word is more powerful than a
fancy, sexy picture posted by a young influencer.
2021
will surely see more of my invisible mode being activated with greater
vengeance and innovative, untouched avenues.
Aryeman's Instagram handle is @aryeman9
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1 Comments
Congratulations
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